Special de ALDI | Packaging & Branding Guidelines
Special de ALDI is a premium brand of ALDI Supermarkets – an assortment of gourmet or Special prepared dishes. The aim of the project was to: (1) design a design layout to differentiate itself from the rest of the products in the whole range and (2) establish regulations in the form of Branding Guidelines, so they can be applied to any product of the range in an easy and clear way, without losing the essence of the design.
Agency: Enric Aguilera & Asociados
