When it comes to getting girls, some men get nervous and try too hard to impress. It does not show who they really are.
AXE launched product that lowers skin temperature 6 degrees and keeps them cool, composed and confident.
Cause… you're hotter when you’re cool.


Covered the streets with some cool messages
And created a platform where we gave young men advices of how to talk to their crush without being too much.
Gave them tips about flirting with the strengths that they already have, like music, lifestyle and gaming. Also we had give aways of festival tickets, private concerts, parties and their favorite gamers streams.
Axe Ice Chill
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Axe Ice Chill

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