Brand Identity and Collateral
Background
The Chef’s Table is an upscale eatery that needed to refresh their image with a new design on their logo and brand identity.
Challenge
To create a logo for the Chef’s Table that was both modern and memorable, using only type and a simple graphic images made from type.
To create a logo for the Chef’s Table that was both modern and memorable, using only type and a simple graphic images made from type.
Solution
I created a crisp and stylish logo using my knowledge of calligraphy to create a scriptive font. I emphasized the letter F in “Chef’s” by incorporating the silhouette of a knife, carefully sizing it as to not detract from the rest of the logo. Consistent with this theme, I also incorporated angles and sharp edges into the rest of the logo.
I created a crisp and stylish logo using my knowledge of calligraphy to create a scriptive font. I emphasized the letter F in “Chef’s” by incorporating the silhouette of a knife, carefully sizing it as to not detract from the rest of the logo. Consistent with this theme, I also incorporated angles and sharp edges into the rest of the logo.
