JOICE | Branding | Strategy | Packaging | Art Direction
Joice is a premium and natural brand for juices and smoothies showcasing a pure and balanced lifestyle. Made with love. 100% natural fruit juices, without any colorants, preservatives, water nor sugars added. The concept of the identity and packaging reflect the brand values of honest, pure and natural. The identity is simple, clean and recognisable from a distance. The packaging balances a premium look and feel with simple and modern design, without any tricks, because what you get is real fruit inside.
