DIRECTV
Styleframes
BRIEF:
The good people at Compadre brought me in to help with the creation of styleframes for ATT/DirecTV. The promo spot needed to convey the breadth of content available to subrscribers… and to remend them that there’s nothing like DirecTV.
SOLUTION:
For this promotional spot, we played with several concepts. The “Cloud” concept got some early traction, but it was the “Hall of Mirrors” that seemed to fit the bill. In essence, we needed a vehicle to show off some of the content available, as well as a method for transitioning between content and typography.
PROCESS
Early Design Explorations
