EnergCinco is a conceptual brand designed for a pitch presentation.
The brand should consider the energy field as well as the five pillars of its DNA.
The number "5" was fundamental likewise the five pillars atributes to give personality on the logo and brand as a whole.
The number "5" was fundamental likewise the five pillars atributes to give personality on the logo and brand as a whole.
The main symbol to represent the brand core is the lightning bolt with a little touch that give it powers (chuckles) to be unique and distinct.
The warm color palette adds a distinct and welcoming feeling on the contrary as many tech and energy brands that usually use more cold hues. With everything combined, the brand shows all the main aspects of its proposal and dna.
The visuals give a glimpse of how the icon, logo and the brand itself can be applied and explored in different materials and situations on a daily basis.
