To celebrate romeo’s gin 5th anniversary, we partnered with our longtime collaborator Stikki Peaches to create not one, but 3 limited editions with 3 different interpretations of Mo’Z, the artwork featured on the bottle of edition 01 of romeo’s gin.
romeo’s gin is a Montreal-based contemporary gin with a mission of democratizing urban art. A spirit for the non-conformists, those who live life without boundaries and create something for the rest of us to think about. Like a canvas, romeo’s gin evolves through limited editions curated by urban artists, from Montreal and beyond.
A CLASSIC ICON, DISRUPTED
There are many parallels between Mozart and our gin. Both embody a sense of classicism in their respective worlds of music and spirits. romeo’s gin, from day one, has aimed to break standards, to reinvent gin, by putting art at the forefront of its brand universe. And no stronger symbol to do so than a tattooed, colourful, disrupted and remixed version of Mozart, drawn by the world-renowned Montreal artist Stikki Peaches.
To celebrate the anniversary, Stikki created over 20 different interpretations of Mo’Z, his punk version of Mozart. Three of them; Rise, Espoir and Punk, appear on limited and numbered bottles – only 600 of each will be made. The limited editions are exclusively available in a 2-bottle gift pack.
“Being able to work on the 5th-anniversary edition of romeo’s gin couldn’t have come at a better time. It was literally the first month into lockdown back in April where we started talking over the now-famous Zoom app and shooting ideas back and forth on what to do for romeo’s gin big birthday. I dove right into it to be able to escape from the news and constant talk about the virus and pandemic, setting up my old ‘’home studio’’ from back in the day and revisiting the original Mo’Z character of edition 1. With all the events that were happening at the time and with how they developed even deeper and darker as the weeks and months passed, I couldn’t help but think of these moments in history throughout the artworks, now more than just a pandemic, as we continue to fight, have hope, and rise above. It is these moments we are witnessing and living which have now shaped a new beginning, and a brighter future.
It’s always a great pleasure to work with the romeo’s gin crew as it isn’t always about the brand or the alcohol but rather the freedom to create and voice ourselves through our work, together for the greater cause. I hope you enjoy this limited-edition capsule.
Salute and drink responsibly friends. ”.
— Stikki Peaches, the artist behind the 01 edition of romeo’s gin
A UNIQUE GIFT PACK, INSPIRED BY THE ARTIST
The 2-bottle pack was developed as a gift that doesn’t need any extra wrapping or packaging, a work of art in its own way. It was developed so the customer can easily hold it with no additional bag needed, while being solid enough to carry the weight of two full bottles. It was elaborated with a white & black identity that blends the graphic identity of romeo’s gin with a minimalistic edge inspired by galleries. The aim was to let the content shine and not overpower it, but also to indicate clearly the first, permanent edition as well as the limited edition that has been assigned at random in any given 2-pack. As with all romeo’ gin initiatives, art is the main focus. On the 2-pack, several little illustrations by Stikki Peaches appear on the different sides, as if the artist tattooed the gift pack itself.
Art : Stikki Peaches
Artistic direction : Christina Fayad (Duvernois Creative Spirits)
Photography : Christina Fayad & Oly Bernardi
Team : Christina Fayad, Vincent Lapointe (Duvernois Creative Spirits)
Artistic direction : Christina Fayad (Duvernois Creative Spirits)
Photography : Christina Fayad & Oly Bernardi
Team : Christina Fayad, Vincent Lapointe (Duvernois Creative Spirits)
