The Calipso team is an independent group of professionals with extensive experience in the field of photography and a lot of passion for product manufacturing and design. They offer high-end solutions for photographers and digital technicians.
The ethos behind Calipso is one of advertence and an individualistic approach. Calipso consider everything: ergonomic features, weight, gravity center, range of use etc. As a result its products fit each camera perfectly becoming the missing detail that completes a unified system.
The ethos behind Calipso is one of advertence and an individualistic approach. Calipso consider everything: ergonomic features, weight, gravity center, range of use etc. As a result its products fit each camera perfectly becoming the missing detail that completes a unified system.
I was invited to help redefine the Calipso brand vision and its expression. I’ve updated the logo by introducing the custom variable typeface with 6 core masters. Variable font opens a lot of opportunities in the development of flexible graphic language and brand guidelines. It is a soft display typeface based on the 80-s tech and sport aesthetic.
