Simone Simin Li's profile

Muji Branding Theory

This is a brochure for Muji, a Japanese brand based on the oriental philosophy “Empty”. To express their philosophy, I single out some great celebrities who advocate and implement this thinking in their fields. 
Also I laser cut dots on newsprint to express the contradiction between ancient oriental philosophy “empty” and the modern business "propaganda."
Muji Branding Theory
Published:

Muji Branding Theory

This is a brochure for Muji, a Japanese brand based on the oriental philosophy “Empty”. To express their philosophy, I single out some great cele Read More

Published: