Band Benefit
Radio Station Logo & Branding Concept
Band Benefit is a fictional radio station that donates all proceeds to charities. They are a professional, fun, family business, participating in events and music festivals. Band Benefit has a mission of creating awareness of community causes in the Niagara Region.
The logo incorporates a headset which is a staple for the music industry, which is replicated throughout their branding assets. The headset can stand-alone outside their main logo. This complimentary colour palette was purposefully chosen to depict the fun, loyalty and professionalism of this non-profit company.
