Dogtown South Africa
This project was part of Vega Schools Brand Challenge. This group project was completed by the multidisciplinary team of Tammy Roberts, Ashleigh Mckay, Karabo Phitsane, Sarah Steele, Azukile Noah, Ariel Dayan and Xitlhangux Nyiko Maceve. It focused on bringing awareness to Dogtown, increasing donations and adoptions.
Phase one of the campaign was finding a partner. Seattle Coffee was the suggested partner based on reach as well as a similar target market. The idea is to create Dogtown keep-a-cups, of the adoptables at the center, to be sold at Seattle Coffee. To increase awareness and funds.
The final phase of the campaign is the Pawed Love walk. This is an event that connects the participants to the rescued dogs through their stories. The idea was to create a way for people to experience the journey of the dog. The event would include 3 trails of 3 stories. Each trail would end with the full story on a donation board.
