Laura Gregory's profile

Print Experimentation

The following projects were produced quickly using a standard office printer and common office binding materials. The objective being to explore different methods for producing printed materials in a fast and cost-effective manner.
Executive Summary
How do you make an executive summary more engaging for the reader? This concept uses a single fold along with some precisely placed images and graphic elements to give the reader a reason to want to flip the page and dive into the material. This concept was executed in only a few minutes and required only a single cut and a single fold. 
Book-in-a-book
This simple idea makes a static printed piece into something with a bit more interactivity. The top portion of the spread is to stay stable while the reader flips through the bottom portion. Information that would typically take up a lot of pages can now be consolidated into a neat little mini-book. In this sample case, it is being used to inform the reader on the experience of a firm, however it can be used for a variety of content types. Such content types are: image galleries, staff profiles, contact lists, and even cost estimates. The possibilities are essentially endless.
Print Experimentation
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Print Experimentation

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Creative Fields