Loamy is a women's clothing brand that showcases comfortable, simple, female-oriented collections. Its name, Loamy, is a compound word of Love and Amy. This women’s clothing brand is dedicated to the client’s teenaged daughter, Amy—with the hope that Amy can express her natural beauty that shines with her pure spirit and genuine intelligence.
THE CLIENT WANTED A FEMALE-ORIENTED BRAND THAT IS LIGHT, SOFT, NATURAL, ORGANIC, AND SEAMLESS. SHE HAD BEEN FOLLOWING MY SOCIAL MEDIA CHANNELS AND LIKED MY HAND LETTERING AND CALLIGRAPHY WORK, AND WISHED TO APPLY THE LOOK TO THIS NEW BRAND. I CAME UP WITH HUMBLY WRITTEN CALLIGRAPHY OF THE BRAND NAME WITH A COUPLE OF FOLIAGES AS A PRIMARY GRAPHIC ELEMENT. FOR THE COLORS, I SUGGESTED NEUTRAL BLUSH PINK, WHITE AND A FEW DIFFERENT SHADES OF GRAYS.
2020
CLIENT: DOHEE KWAK
I WAS RESPONSIBLE FOR CREATING VISUAL IDENTITY INCLUDING LOGO, GRAPHIC ELEMENTS, AND DESIGN COLLATERAL.
I WAS RESPONSIBLE FOR CREATING VISUAL IDENTITY INCLUDING LOGO, GRAPHIC ELEMENTS, AND DESIGN COLLATERAL.
*IMAGES ARE USED ONLY FOR MOCKUPS TO PRESENT THE VISUAL CONCEPT. NO IMAGES USED FOR COMMERCIAL OR PUBLICATION.
