The Context
Sabrina reached out to me through a mutual close friend. She was in need of a logo design for her upcoming personal business.
After the initial client interview, I was pleased to discover that she was naming her company after her grandmother - Victoria - as a homage to her important contribution to Sabrina's upbringing . I'm a sucker for brands built around deeply personal, meaningful stories, so I immediately got on board and offered to help out.
The Plan
The plan was simple: I was to come up with a nice logomark, then decide together if it worked better as a standalone or paired with a typeface.
The Initial Drafts
Feedback Session #1
/* Note to self: Learn to draw old people's faces. */
We decided together to polish a few of the initial drawings, as well as to frame the illustration within a shape.
Feedback Session #2
Based on these four potential candidates, we decided to experiment with various typefaces.
Wait... What the...
At this point you may ask yourself why in the world would someone in their right mind create this many variations for a logo? It's going to overwhelm the client!
Was it time consuming? A little. Was it worth it? For both the designer and the client? Yes, yes and yes. I learned a lot from this process, design-wise and business-wise. Most importantly, I learned that the success of a collaboration is built on patience and understanding.
I'd rather put in a few extra hours of work on my personal time, than discover that a client of mine settled for less than what they truly wanted.
We have a winner! And we'll draw some variations of it, for good measure.
Sabrina did pick a favorite version from the above drafts, but that didn't mean the job was done. It simply meant that we were coming in close in terms of what she really wanted for the logo design.
Experimenting with different stroke weights, caps and corners.
The final draft featured a singular stroke weight throughout the whole illustration. However, Sabrina wanted to bold the initials and tweak the "T", to make it look more like a "T" and less like an "I".
Et voila!
This is the "final final final" version of the Victoria Translations logo Sabrina requested, a first step towards building the visual identity of her business.
More updates on the project are on the way, so be sure to keep an eye out on my profile. Better yet, if you like what you see and want to support my work, please don't be afraid to give it the good ol' "Like and Follow" treatment :)
Until next time, please stay safe and wash your hands.
Last but not least, don't forget to stay creative.
