Denver Center for the Performing Arts
Show Taglines & Descriptions
Being at the beginning of a large creative endeavor is always a joy, and writing copy for the DCPA Theatre Company allowed me to work closely with their artistic team as they chose and developed the shows they would present in the coming months. I read the scripts, then ran creative discussions with the artistic director, dramaturgs, illustrator and other key stakeholders to get on the same page about the emotional resonance, key themes and impactful elements that we would like to convey through our words and art.
The taglines and descriptions were developed over multiple iterations, then used on collateral over the course of the season cycle, including: postcards, brochures, rack cards, digital ads, Facebook campaigns and their website. These are just a few examples of my work over the past four years.
