Integrated Campaign
We were tasked to come up with a burger alongside with print ad, packaging, landing page and a promotion video for the given country: Singapore. Our burger is the Kan-Cheong burger, since being kan-cheong is a Singapore culture.
The burger is designed so that it can be made quickly and delivered quickly so that customers would not have to be kan-cheong to eat. The packaging is both a box and a wrapper because the box keeps it in a good shape during the delivery, and the wrapper keeps the customers' hands clean when eating.
