Coastal Crane Service came to the company, RdyToGo, that I worked for. They were looking to restructure their brand. They wanted to start with their logo. They wanted an updated logo that was professional and represented what the company specializes in. Instead of making a long, rectangle logo, I went with a circular one so it would be able to fit on all of the materials they wanted to use this logo on and still be aesthetically pleasing. Since the company had many different types of cranes, I chose a hook to represent the company. I chose the color red to stand out from the cranes and to create a sense of energy. Below are sketches of different ideas and the final logo.