HoMie is streetwear clothing label that dedicates 100% of their profits towards young people experiencing homelessness.

A Christmas marketing campaign was created to convey to consumers how shopping with HoMie provides opportunities and changes perceptions. 

An abstract representation of a door is used throughout the campaign to reveal unique patterns - these patterns reflect the creativity and uniqueness that lies underneath. 

The patterns differ for each individual - no two people are the same but all have unique characteristics that define their ambitions and personality.