Good Science Beauty asked if we could introduce them to the world. We launched a series of paid social campaigns to build awareness, and created a full social strategy that included a monthly cadence of organic social content.

With such a blank canvas, I worked with a small team to concept monthly batches of social content to establish their online presence, and also worked on consumer-facing print collateral and packaging for shipping and influencer events.

To get a sense of what our audience was interested in, we launched our first set of paid ads. I worked with a copywriting partner to brainstorm and pitch the first initial batch of concepts, and was able to shoot, animate and create everything in-house.

We launched our paid assets across Facebook and Instagram.

For holiday season, my partner and I came up with a series of creative that would be eye-catching, whimsical and showcased the product front and center.

Social creative became important in a saturated beauty market. Our team developed a monthly cadence and look and feel that garnered a following on Facebook, Twitter and Instagram. My process included scheduling a monthly kick-off meeting to discuss our content calendar as well as discussing production timelines and resource management for a small team of designers and copywriters. With limited resourcing and access to models and sets, we were able to be resourceful and produce a high volume of content for all of our social platforms.

Besides helping launch their social aesthetic, I directed a small team to design the packaging and print collateral for social unboxings, and Good Science Beauty’s first ever influencer event.

A lot of thought and production went into the planning. We designed tissue paper, stickers, and print collateral that would make the unboxing experience exciting for our potential customers and influencers.