Agency: Point 3
Client: Cadbury
The Brief
Create a Christmas tree illustration and visual language for Cadbury Christmas 2012.
Approach
The idea was to promote the magic of Christmas using stars and sparkles made to look like Christmas lights shot with a short focal length. The use of warm colours was to convey a sense of home comfort, (an open fire etc...)
Client: Cadbury
The Brief
Create a Christmas tree illustration and visual language for Cadbury Christmas 2012.
Approach
The idea was to promote the magic of Christmas using stars and sparkles made to look like Christmas lights shot with a short focal length. The use of warm colours was to convey a sense of home comfort, (an open fire etc...)
Agency: Point 3
Client: Cadbury
The Brief
Create a visual language for Cadbury Christmas 2012.
Approach
The visual language had to be easy to use when rolled out across multiple formats. The solution to this was to set it up as an Illustrator 'Graphic Style', so that it could be applied to and shape or path with one click.
Client: Cadbury
The Brief
Create a visual language for Cadbury Christmas 2012.
Approach
The visual language had to be easy to use when rolled out across multiple formats. The solution to this was to set it up as an Illustrator 'Graphic Style', so that it could be applied to and shape or path with one click.
