3RD PLACE - 2024 National Women's Case Competition Sponsored by Apple
- Collaborated with 3 Ross students to develop a proposal for a sustainable iPad packaging solution incorporating Product Development, Financial Analysis, Demand and Supply Forecasting, and Marketing Strategy.
- Delivered a 15-minute presentation before an audience of Apple supply chain, hardware engineering, and operations managers at the UT Austin McCombs School of Business.
- Awarded $1,500 and 4 pairs of AirPods Pro as a team for receiving 3rd place out of 25 teams from top universities across the U.S.
- Delivered a 15-minute presentation before an audience of Apple supply chain, hardware engineering, and operations managers at the UT Austin McCombs School of Business.
- Awarded $1,500 and 4 pairs of AirPods Pro as a team for receiving 3rd place out of 25 teams from top universities across the U.S.
View our proposal and full presentation
3RD PLACE - 2024 2024 Detroit Revitalization & Business Initiative Impact Project Case Competition
- Collaborated with 4 graduate students on a pro-bono impact consulting project.
- Conducted stakeholder interviews and market research to support development of a proprietary app for City Year, a nonprofit that serves K-12 students in under-resourced communities across 350 schools in 21 U.S. states.
- Delivered a 15-minute presentation before an audience of City Year Detroit Managing Directors and Ross faculty.
- Conducted stakeholder interviews and market research to support development of a proprietary app for City Year, a nonprofit that serves K-12 students in under-resourced communities across 350 schools in 21 U.S. states.
- Delivered a 15-minute presentation before an audience of City Year Detroit Managing Directors and Ross faculty.
View our project here
National Finalist, 2024 Samsung Galaxy Marketing Case Competition
- Top 15 out of 300+ submissions for a marketing campaign focused on strategically increasing Gen Z awareness and consideration of the Galaxy portfolio. The competition was open to all undergraduate and graduate students in the U.S.
- Delivered a 15-minute presentation before an audience of marketing professionals from Samsung, Cheil USA, and Dentsu.
- Awarded a pair of Samsung Galaxy Buds2 Pro.
- Delivered a 15-minute presentation before an audience of marketing professionals from Samsung, Cheil USA, and Dentsu.
- Awarded a pair of Samsung Galaxy Buds2 Pro.
View my presentation here
2ND Place - Campbell's V8 Juice Marketing Case Competition
🎉 I won 2nd place in the 2023 Michigan Advertising & Marketing X BBA Marketing Club Marketing Strategy Case Competition sponsored by Campbell's! The competition was tough, and it is an incredible privilege to say that I competed solo against 17 exceptional teams consisting of 3-4 individuals.
💡The case prompt challenged me to recommend innovative, consumer-centric strategies to address the barriers in growing the V8 Juice business with younger consumers based on my findings of the category, competition, and target consumers. I also analyzed potential investment needs, financial benefits, and brand risks associated with my recommendations.
💡The case prompt challenged me to recommend innovative, consumer-centric strategies to address the barriers in growing the V8 Juice business with younger consumers based on my findings of the category, competition, and target consumers. I also analyzed potential investment needs, financial benefits, and brand risks associated with my recommendations.
View my presentation here
1st Place - Underdog Community X Sofar Sounds
Background
Sofar Sounds is a U.K. based community platform that brings the appreciation back in concerts with rising artists playing for smaller crowds in local, non-traditional venues.
Sofar Sounds has 3 pillars which are fundamental to their success as a business.
Sofar Sounds has 3 pillars which are fundamental to their success as a business.
1. Artists
2. Communities
3. Hosts
If one aspect of the business does not thrive, there is a problem.
When returning to operating shows worldwide, it is anticipated that the host community will be vastly affected by the pandemic - mass closures and redundancies will result in contacts no longer working there and a general reluctance to host shows in their space.
When returning to operating shows worldwide, it is anticipated that the host community will be vastly affected by the pandemic - mass closures and redundancies will result in contacts no longer working there and a general reluctance to host shows in their space.
The Ask
Create a renovated “Host Benefits” package to incentivize venues (residential and commercial) to host events post-COVID restrictions, which enables them to thrive whilst hosting Sofar shows at their space and would be an attractive offering for any business that has not hosted shows previously.
View my presentation here.
During the Biden administration, Judge Katanji Brown Jackson was confirmed to serve on the U.S. Court of Appeals for the D.C. Circuit. She is considered a likely candidate for an eventual Supreme Court Nomination. Recognizing the historical importance of the first Black woman appointed to the Supreme Court, the Leadership Conference on Civil and Human Rights requested concepts for video content that would celebrate the moment and inspire marginalized girls and women. Brennan Bogert and I drafted these concepts in response.
