The visual identity for HNTR (Hunter) was developed for a fashion student friend.
She wanted to create a trend research and cool hunting bureau.
"Do not lose focus while making a good research & keep up with the quality of work"
The name begun as Hunter and, after, it was chosen to abbreviate as HNTR.
The name is simple and aims to pass the ideas of
1. movement / 2. ambition for news / 3. strong appeal to velocity;
which is what the bureau needs to survive and do its work well-done.
Conceptual board
The result
Colour testing
B&W final choice
Thank you!
