MAINFORTE

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Main-forte : (n. fr) inspired by the French expression "prêter main-forte", which refers to the help, the assistance given to someone who usually finds himself in a difficult situation or is undertaking something perilous.

MAINFORTE, it's the help for the first line workers.
MAINFORTE, it's our contribution to hand sanitizing.

MAINFORTE, it's the symbol of the wave of solidarity in Québec,

the pledge to protect others and ourselves.

MAINFORTE.CO

Born out of necessity and inspired by heroes, MAINFORTE’s sole objective is to protect human beings.

A few months after the start of the COVID-19 crisis in Quebec, Duvernois Creative Spirits officially announces the launch of MAINFORTE: a line of effective and certified cleaning and disinfecting products in compliance with the highest quality standards in the industry. Products made in Quebec in collaboration with local companies, but, above all, a desire to promote a very specific cause: to lend a hand to those who need it.

The hygiene of hands and of everything they touch is at the heart of MAINFORTE’s mission.

It was in March 2020, during the first days of the COVID-19 pandemic, that we at Duvernois Creative Spirits asked ourselves, how can we help? It is by reinventing our mission and by producing hand sanitizer that all the team decided to join the fight.

MAINFORTE was a swift project : we needed to quickly establish the brand guidelines and produce a wide variety of packaging in order to respond to very high demand. We needed to create an identity that is simple, versatile and clean, but approachable. MAINFORTE combines a scientific, rigorous, trustworthy image that is still human and reassuring. We settled on a deep blue as the base colour, to represent the hope and solidarity as the Quebec origins of the brand. Black and white, as complementary colors, make sure that the products looks clean, fresh and professional. The silver touch, used in accents, highlight the energy, agility and inspiration that went into the project.

At Duvernois Creative Spirits, we are proud to support causes before prevailing products. MAINFORTE is no exception. This crisis opened our eyes: it is unacceptable for any one of us to be in danger because of a lack of health resources. Homeless shelters, women’s shelters, non-profit organizations all found themselves helpless during the crisis. This is why, for each MAINFORTE product sold, we pledge to make a donation of products equivalent to 1% of our sales to non-profit organizations across the province. Being able to protect oneself and others is not a luxury, but a necessity.

In addition to a fully functional web shop mainforte.co, packaging was created for a variety of products : gel and liquid hand sanitizer in a wide range of sizes, surface sanitizer, sanitizing wipes, protection kits. We also partnered with local companies such as Kliin to produce an even larger offer to help essential businesses that needed to reopen in the midst of new sanitary regulations.