New York Square Branding
New York Square is a new neighbourhood being build up in Leeds city centre.
A few steps away from The Playhouse, The Northern Ballet, and Leeds College of Music, the development is also close to the bus and train stations with easy access to all of the UK.
A few steps away from The Playhouse, The Northern Ballet, and Leeds College of Music, the development is also close to the bus and train stations with easy access to all of the UK.
In the past, this was the location of the Quarry Hills, an innovative housing complex that became the largest one in the UK. With advanced communal facilities, its inhabitants developed a strong sense of community.
The area is now named SOYO and is the heart of a rich and effervescent creative scene. Today, what unites the community is a desire to express themselves in a free and fluid way. To be the truest version of themselves.
The visual language was designed taking into consideration these cultural, historical and creative influencers, that are translated into shapes, materials and movements.
Creative Direction Claire Bradley
Art Direction Filipe Alonso
Copywriter Claire Bradley
Motion Design Ted Burch & James Dingle
© IMA (Intermarketing Agency)
Art Direction Filipe Alonso
Copywriter Claire Bradley
Motion Design Ted Burch & James Dingle
© IMA (Intermarketing Agency)
