BRISBANE WRITERS FESTIVAL 2013
Advertising Collateral
Brisbane Writers Festival (BWF) has been celebrating reading, writing and ideas for over fifty years. BWF brings together readers, writers, innovators, creatives, comedians and everyone in between within the cultural precinct right on the Brisbane River in the heart of the city.
This year's design concept was brought to life by a collaboration between The Hoopla Family and talented illustrator Lauren Carney (aka Dizzy Little Dotty). Centred around the relationship between the reader and writer the design explores the idea that one ceases to exist without the other, constantly influencing each other resulting in an interesting collaboration.
I was responsible for designing various print and advertising collateral for this years event, from postcards and promotional items to press ads, signage and everything in between.
This year's website was designed by The Hoopla Family and developed by the fabulous team from Studio None. The cinema ad screened at Dendy Cinemas, Portside leading up to the festival, was a collaboration between Hoopla and Cutting Edge which you can see here.
Congrats to the team behind Studio None who won 'Outstanding Achievement' for the design of the Brisbane Writer's Festival website at the 2013 Interactive Media Awards.
The Reader: One half of the hero image used throughout the campaign.
Digital Billboard Advertising was used lin the months eading upto the event.
Avant Card postcards were placed within cafe's, book stores, resturants and shops.
Bookmarks
Several press ads for Brisbane publications such as Style Magazine, Child Magazine, WQ and bmag.
The team at Hoopla Family compiled the lift-out program which was distributed within the Courier Mail during July 2013.
Cultural forecourt flags along South Bank, Brisbane.
Various outdoor signage including flags and roundabout on Grey Street, and a wall banner hanging on the Museum, South Bank, Brisbane.
Various signage throughout the event.
Pull up banners used throughout the event.
Promotional items for the event, such as tote bags.
iPhone and iPad app design.
iPhone and iPad app design.
