Every year St. Mary's College of Maryland raises funds for the College through our Annual Day of Giving dubbed "Giving Tuesday." The event coincides with the international Day of Giving after the Thanksgiving holiday. Each year the college has managed to exceed its fundraising expectations.
As the College's only Designer, it is my responsibility to manage all aspects of branding, design, and collateral.
Due to the pandemic, I introduced a new mark exclusive this year-- the Masked Giving Tuesday Heart. I wanted to send a visual reminder of the pandemic, but also show that if the College comes together we can get through the pandemic together.
The following images represent some of the design work that went into this day of Giving Campaign.
The most fun gear designed for Giving Tuesday was the exclusive SMCM Ugly Holiday "Sweater." This ended up getting screen-printed on a Champion Hoodie by a local screen printer. The Design was very much "insider baseball" SMCM material. I incorporated our branding, the standard Giving Tuesday Heart (so that the sweater was evergreen) and the seven wonders (an exclusively SMCM tradition).
