Pur Vodka Série Autographe Édition 03

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The third edition of Pur Vodka Série Autographe features fresh wild blueberries from Lac-St-Jean and Québec yuzu. In order to tell the unique story of this limited edition flavoured vodka, made with minimally transformed, ultra fresh, local ingredients, and the artisans that harvest them, we traveled across Quebec. Here's the third chapter of Série Autographe - the flavoured vodka with a story.

The in-house creative team's mission was to develop a 360 experience telling the story of this line of ultra premium flavoured vodkas, and documenting the creation of the third edition. We created a packaging design following existing Autographe guidelines, wrote and directed a photo and video documentary (shot by HxN) with the ingredient harvest and interviews with the artisans, and presented the final product with a studio shot featuring bespoke cocktails. We also created and integrated web content with all the visual elements.

A return to the essence

Created during the pandemic with the logistic and organizational challenges that come with it, this edition celebrates Pur Vodka's return to the essence : fresh, raw, local and authentic. Like thousands of people across the globe, it was an opportunity for us to rediscover our beautiful province and its artisans through road trips. We traveled to Normandin, Lac-St-Jean, to talk with the co-founder of Nutrableu, Quebec's first and largest supplier of fresh wild blueberries, about the challenges of making the very common, yet rarely available in its fresh form, wild blueberry accessible to the whole province. Then, we visited O'Citrus, the only producer of fresh exotic citrus in Quebec, to add their freshly harvested yuzu peels to the vodka.

Minimalist luxury meets raw craft

The result is a minimally processed, fresh and raw, delicate and smooth vodka with a gorgeous purple color. The packaging and the shoot direction aimed to let the ingredients shine, while keeping in mind the exclusive, high quality identity of the Série Autographe.