Artistry
PROJECT TYPE: Packaging Design
DELIVERABLES: Brand Identity, Packaging, Illustration
AWARDS: American Advertising Federation: Student Gold ADDY & Best Use of Illustration
PROJECT BRIEF
For this packaging series, I have created seven separate packaging pieces under the same brand. This series consists of a containing structure, five different product labels and a three panel tips and techniques booklet.
CONCEPT
Most art subscription boxes on the market today are pricey and do not allow creators to sample products before purchasing them. Therefore, I wanted to focus on creating a cohesive art subscription box series that offers art supply samples at an affordable cost. My solution was Artistry, an affordable art subscription box that sends monthly art supplies straight to your door.
Graphic Close-up
Artistry Logo
DESIGN OBJECTIVE
When thinking of what graphical elements and style I wanted to include in this series, I aspired to bring in bright colors and playful illustrative components to draw the eye of the consumer. I achieved this, by incorporating fun patterning, a creative color palette, funky characters and a bold typeface. For this particular kit, I have narrowed in on watercolor supplies and have represented this through watercolor textures.
Moodboard
Artistry Watercolor Set
Subscription Box: All Sides
Watercolor Pad
Brush Set: Front and Back
Watercolor Pan Set
Watercolor Paint Set: Front and Back
Three Panel Pamphlet: Front
Three Panel Pamphlet: Back
Artistry Product Flat Files
