Club Premier one of the most important membership rewards programs in Mexico, partnered with NBCU with the objective to attract and affiliate clients to its program.
In 2019 and 2020 I worked on the strategy and production of the campaigns.
2019 Campaign - "Agente Universal"
For this campaign I used the DNA of our channel Universal TV (police - detectives - action shows) to create an experience where the user felt like a real agent.
The dynamic to participate consisted of completing 4 stages. Each stage was a minigame that pretended to be a police mission. In the end the winner was the player with the highest score.
The prize was a "secret agent" experience in Chicago and Florence, Italy.
2020 Campaign - "Reconexión"
In this year due the situation people didn't want to travel outside Mexico, also they had the mindset of consume locally. Based on that the concept of the campaign focused on reconnect with people, small business and with Mexico.
The message of the campaign focused on "discover again" the wonders of Mexico, promote the consumption principally in small businesses and reconnect with people that we missed.
The dynamic was simple, answer 3 questions + accumulate Club Premier points.
The prize was a travel across Mexico.
