Ajans: Havas İstanbul
Kreatif Direktör: Ergin Binyıldız, Volkan Dalkılıç
Sanat Yönetmeni: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
Yazar: Ömer Ceran
problem
Turkey is on the verge of being water poor; however, most of the people are not aware of this fact.
insight
In these days, the most important question in Turkey is “What is the value of Dollar/Euro?”
We check the increases or decreases in foreign currencies at many moments of the day. Ironically, we do not check the condition of our water resources, which is much more vital than these currencies.
solution
With the help of well-respected Turkish Industrial Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index. The index is calculated by measuring the occupancy rate at dams, consumption in agriculture, industry and household. The index is now 86, which is just above the critical value 70.
AWARDS
CANNES LIONS
Brand Experience & Activation / Corporate Purpose & Social Responsibility: Bronze Lion
Brand Experience & Activation / Market Disruption: Shortlist
Media / Corporate Purpose & Social Responsibility: Shortlist
PR / Corporate Purpose & Social Responsibility: Shortlist
THE ONE SHOW
Special Awards: Green Pencil
Creative Use of Data / Real Time: Bronze Pencil
Public Relations / Brand Voice: Merit
CRYSTAL APPLE
Design / Experience Design / Digital Installation and Event Design: Bronze Apple
Media / Use of Media / Ambient: Crystal Apple
Digital, Social Media and Activation / Mobile / Service: Crystal Apple
Digital, Social Media and Activation / Digital Campaigns / Others: Bronze Apple
Outdoor / Interactive: Crystal Apple
Outdoor / Big and Small Scale Ambient / Corporate Image and Social Responsibility: Bronze Apple
FELİS
Brand Experience & Activation: Grand Prix
Brand Experience & Activation / Live Brand Experience & Promotion: Felis
Brand Experience & Activation / Live Brand Experience & Promotion: Felis
Brand Experience & Activation / Use of Point of Sale Technology: Achievement
Brand Experience & Activation / Use of Non-Traditional Media: Achievement
Social Responsibility & Sustainability / Outdoor: Achievement
Media / Ambient Media (Big Scale): Achievement
Media / Paradigm Shifting Projects: Achievement
Mobile / Creative Use Of Mobil Technology: Felis
Mobile / Mobile Centered Campaign: Achievement
MIXX TURKEY
Best of the Year Award
Experimental and Innovative: Gold Mixx
Use of Data: Gold Mixx
Brand Positioning / Awareness: Silver Mixx
MIXX EUROPE
Effective Use of Data: Gold Mixx
Non-Profit / Corporate Social Responsibility: Silver Mixx
EFFIE TURKEY
Environmental and Social Benefit: Gold Effie
SOCIAL MEDIA AWARDS TURKEY
Digital PR: Silver
WHITE SQUARE AWARDS
Data Enhanced Creativity: Gold
Excellence in Media Insights and Strategy: Silver
CLIO
Creative Use of Data: ShortlistGOLDEN DRUM /2021
Innovatiıon Craft: Golden Drum
Use of Creative Data: Silver Drum
Corporate sustainability (Data, Social, Environmental): Silver Drum
Profit Social Good: Silver Drum
Communication and Media Innovation: Silver Drum
