This project marks the end of our '3rd semester Design Project'.
Project revolved around devising visual solutions via 'Branding'. In our case we decided to come up with design solutions for the 'Paper Boat' which is a beverage corporation situated in India. Project revolved around what if
same corporation start their own series of carbonated beverages. Project covers around everything from visuals
on their packaging as well as how they'll brand it among their audience. Project goes through many phases
where we explore what branding is, finding the target audience, ideation and then finalising our ideas.
This project isn't officially done as per for 'Paper Boat' but a concept.
For an in depth insight into extensive research, ideation and exploration.
Please refer to the exhaustive research catalogue on :-
