When looking for a void in Puma's product offerings, I looked to those who commute to work, and what needs they might have. For many, the work commute can be exhausting. Some walk, take trains, and bike to work, and the constant hustle often does not lend well to traditional business casual attire.

Below are garment and packaging ideas I created, blending the aesthetics of Puma's Golf and Lifestyle sectors, to help fill this void.

All below mockups were made for a Senior level Business Capstone class at Philadelphia University.