U I / U X C a s e s t u d y
Clean Sleek Design Approach for
Corporate Homepage
Background
A pure-play Salesforce company whose key lead generation is happening through their website. The website carries all the potential information that the customer would need.
Problem
Recently, the website was revamped with new style guides and content. The website was visually appealing though, in recent days, the bounce rate was so huge, and also there was a lack of engagement on the site.
Process
Research → Whiteboarding/Wireframing → Mockups → Iteration, Iteration, Iteration → Implementation
Solution Offered
Minimalistic approach would be easier for the user to have a clear view of the content and navigation. Keeping appropriate number of CTA for better conversion and good navigation.
Research
By analyzing the User Journey Map on google analytics, We found the dominance of color and design elements distract the User.
Desktop navigation covers the left side of the page while opens which, overlayed the content and CTAs.
Wireframing
Mockups
Converting the Approved wireframe with lenient amount spacing
Final Product
Prototype
