houseplant
brand identity.
Asked to create a new identity for an award-winning local houseplant department. Task was to replace existing design that matched with rest of department store and give it a 'shop within a shop' feel. New identity would run across all print formats, from informational signage at lower level to large format hanging store banners promoting the department.
The department has since been named the best Houseplant department in the UK for the fifth year running,
