"To push the boundaries, you need to know where the edges are" - Mark Boulton

 

My concept was based on the human evolution where it all begins with an ape, that over millions of years, evolved into what we now called human species. I executed this by creating a highly illustrated later A that seem to evolve from the a series of other A's that are perfectly created. The seires of A's represent the basics of graphic design and from the basic foundations, the highly illustrated letter A is evolved.

 

On the upper left corner, the basics of creating a letter has been shown. On the upper right corner the different type weights of the letter has been shown.