Lost & Found Lodge
Secret Wonder
Secret Wonder
The challenge here was to create a new brand identity for a lodge located in Panama, starting with a totally new logo and all the way to a complete tour brochure, so that it was possible to attract people interested in outdoor and radical activities. The ‘Secret Wonder’ concept was to show a bright and beautiful side of Panama, away from tis problems with poverty and social exclusion. The main goal was to creste an unstoppable curiosity for the undiscovered secret of Panama. In that sense, 7 different tours were created with correlated articles of the nearby cities. Actually, the tours on the brochure are hidden in several flaps through the brochure creating suspend and mystery.
