A Puffin Pod is a small, rentable igloo in Alaska where you can eat and watch the northern lights. While creating an identity for Puffin Pods, I looked towards cool tones, fonts, and designs. I wanted the logo to give a clear idea of the brand. Using a small Puffin placed upon creative, snow-capped text, I created a simple yet fun logo that could be used on any other designs.
I then developed letterhead, which included the logo and sleek lines on the front and a marbled "northern lights" design on the back. I carried those sleek lines onto the business card and envelope, creating a uniform set for the company. This was all designed for my Identity project in ARTS 222 at Liberty University.
