W O R K S H O P 2 0 2 0
C A D
Graphic Design : Constance Dreyfus & Eleonore Marchese
Interior Architecture : Marine Duqué & Dorine le Grelle
_____________________
The briefing for this four-day workshop was to sell nuts & dried foods in a fun and dynamic way. We needed to create the packaging (and a bulk version to get a hand-picked mix of the product "en vrac"), a physical installation and a little brand activation. We based our whole concept on the fact that nuts not only look like two halves of a brain, but are really good for it as well.
I designed the whole visual identity : my visual inspiration was the Keith Haring aesthetic that wakes up your neurons with its vibrant colors. We decided to create four variants off of our poppy color palette : one for each of the benefits that each products give you. Memory, speed, attention and logic. From this, we figured that we'd add a tablet game in our little installation (classic "train your brain" games like memory, the stroop effect, etc) that people could play to figure out which product to buy to best boost their brain.
As a bonus, we've put a riddle underneath each box, so your curiosity makes you want to open that box for the answer.
Interior Architecture design & drawings : Marine Duqué & Dorine le Grelle
