100+ Marques & Logotypes

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I have been working as a graphic designer since 1998 and in 2009 I set up my own Graphic Design business - Mash Creative®. For the first time in my career I have collated every logo I have ever designed into one place, this is an on-going project so please check back regularly for updates.
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When designing logos I always try to adhere to a particular set of rules. These self enforced rules are the same today as they were several years ago when I first started designing identities - but I strongly believe they are the key to creating a simple, memorable logo.
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Rule 1: Less is more - some of the most recognisable brands in the world use a simple marque or logo type - for example, think how simple the Nike tick/swoosh is. When I create an identity I want the marque to be recognisable in its own right.
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Rule 2: If in doubt - simplify! (see rule 1). Strip away anything that may make the logo look fussy or overly complicated.
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Rule 3: For me a good logo should remain timeless. It is all too easy to design to a trend but a logo should have
longevity.
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Rule 4: Scalability - consider how the logo will look large and small. It is important that it remains legible, even when scaled down small - on a website for example.

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Rule 5: If it works in black, it should work in any colour.
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Last updated: 23rd September 2015. Current Logo count 156 Logos