VEGETABLE CARTEL

Identity Design and Packaging

The identity design of Vegetable Cartel, a new and upcoming brand creating a conversation among young farmers, agri-professionals, restauranteurs, healthy food enthusiasts, gardeners, and other farming enthusiasts. It is a company consisisting of passionate farmers bringing in “new blood” to a very traditional industry. Along with their wit and style, this new band of farmers wanted an identity design that can match their bold personality and youthful voice.

The moodboard developed with Vegetable Cartel. The main inspiration behind the overall vibe for the identity design was Art Deco, but with the grit and dedication needed in a farming and agriculture lifestyle. Given the brand needed to have a modern and youthful touch, it was still very important to give off a “bold” and “strong” image that can set them apart.