Mei En's profile

Art Floor (Branding)

 Art Floor is a creative brand selling handkerchief, tote bag and round fans 
using silk painting techniques and it is combined with a café selling Chinese 
teas that believes in the spirit of Chinese culture. The brand name is translated 
from a Chinese word “Hua Lou”. It is inspired from the Cantonese word “Cha Lou”. 
“Cha Lou’ is a Cantonese tea-houses where people met to drink tea during China’s imperial history. A place that is characterized as a social function to gather people. 
Art Floor is a combination of art and tea house. The meaning of Art floor is to gather artistic individuals in order to experience and exchange values among one another. 
In this project, I had designed a series of promotional materials such as business 
cards, cover letter, envelopes, cup holder, book cover, packaging and more.
Art Floor (Branding)
Published:

Art Floor (Branding)

Published: