Healthy Pilipinas by the Department of Health

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Collage-type visuals were used to juxtapose friendly images with the serious health information shared on the Healthy Pilipinas Facebook page.

With the pandemic, the Department of Health had to take the lead in the fight against COVID-19. To equip Filipinos with practical knowledge to keep themselves and their families safe, we launched the "COVID Alis Sa Pamilyang Wais" (or “Family Smarts Keep COVID Away”) campaign. This campaign aimed to change and sustain behaviours of Filipino families in practicing preventive measures against COVID-19. Our campaign positioned the Healthy Pilipinas Facebook page, the DOH’s official social and behavior change communication platform, as a one-stop source for credible, digestible, and actionable information against COVID-19.

All our posts include illustrated elements to have the visuals feel more relatable and optimistic.

We created easily-digestible infographics and other health-related posts based on the national health guidelines.

Our art direction uses photos and hand-drawn illustrations to communicate relatability and optimism amidst the pandemic. The overall visual is lighthearted and eye-catching in order to stand out in social media feeds filled with other COVID-related news and information. After a successful run, the campaign won bronze for Best COVID-19 PR Campaign at the 2020 Stevie Awards for Women in Business.