Lilly K Photography, located in Rancho Mission Viejo, California, is led by a professional international portrait photographer. The agency organizes photography mentoring sessions for groups and individuals that cover topics such as beauty shots, lighting, and models as well as business matters such as pricing and marketing strategies. Lilly K Photography specializes in actor headshots and fashion photography.

Fashion photography showcases apparel and other fashion elements. A popular genre for advertisements and fashion magazines, it features portraiture, extensive lighting, posing, and exotic locations.

Catalog photography is a streamlined type of fashion photography. It focuses on the outfit, aiming to sell the product. An ideal genre for beginner photographers, the background is typically modest, with grey and white colors an few accessories or props. The model maintains a standing posture to show off the outfit or may pose to display details such as pockets.

High fashion photography focuses on taking pictures of supermodels in possibly outlandish poses and sometimes in odd apparel, with hairstyles and location combined to generate a memorable image. To create an excellent high fashion image, a photographer must evaluate the mood they hope to invoke with the shoot.

Unlike high fashion photography, street fashion photography displays the attire of everyday people. By its nature, urban fashion incorporates different looks from several subcultures. The photoshoot generally takes place outside the studios. Street fashion photography showcases real-life fashion trends.

Editorial fashion photography communicates a story in publications such as newspapers and magazines. The photographs typically complement a text of diverse topics