Logo design for Amanda's Reptile Rescue, a not-for-profit in Niagara Falls, Canada.

The designs were inspired by features iconic to the rescue's founder, including her hand tattoo, black nails, and long black hair.

With a strong social media presence and over 100K followers on TikTok, these were features recognizable from her content.

The project included a secondary illustration for use on merchandise in an effort to raise money for the rescue.

As a female-led rescue, it was important for this design to convey femininity and a sense of nurturing.