The idea which started in london as a dissertation project was converted into a business venture on a small scale. The idea was well received by young and old alike and it was important to capture their reaction while using the soot product. These photographs bear testimony to their acceptance and love for this one of its kind printing. All the end users where actively involved in the design process thus creating an emotional connection with the product. This aspect of emotional bonding of the consumer is also an important factor for increasing the shelf life of the garment.
