Brand and Graphics Design for Tissue Paper Packaging
One of the leading producers of disposable papers in India, Origami recognized the increasing need for sustainable practices. Hence they crafted Good Karma, a unique range of products that are eco friendly and yet do not compromise on quality or functionality. This brand new range of tissue paper products are unbleached and 100 % recycled using their proprietary process. Such a unique and conscientious endeavour demanded an equally unique and conscientious approach to the brand
and packaging graphics development.
The design principles were developed focusing and clarifying what is and is not Good Karma. These principles drove the design of all touchpoints for the brand. Everything that has anything to do with the brand must align with them.
1. QUALITY DRIVEN WITH A CONSCIENCE: Without compromising on quality, Good Karma becomes a step towards a better choice.
2. ASPIRATIONAL: Driven by creativity and innovation, Good Karma defines a unique path to a greater destiny in a style that is true to self.
3. BROWN + GREEN : At every touchpoint, we will leverage the grounded vitality of Good Karma. Addtionally we will continue to integrate the dynamic quality that the brand encompases.
Good Karma includes a range of tissue products as a sustainable alternative for every tissue paper need. This included a variety of products such as Kitchen Roll, Facial tissue, Paper Serviettes, Toilet rolls and more. A systemic approach was adopted in order to develop the packaging graphics for these range of products.
Each product had its unique set of product properties. The packaging language crafted catered to each individual product, selecting category specific colours and customized icons of every product attribute. Thus, whilst each product had it own unique look and feel they also came together to form a homogenous range of products that aptly represented the unique brand story.