The Crown Estate — 21 Ryder Street brochure
THE BRIEF
21 Ryder Street is a gallery space in the heart of St James's, London. We are helping the landlord, The Crown Estate’s, to attract a new tenant from the art world who can make this space their own. The promotional brochure needed to live within the St James's brand and have an instant 'art world' feel.
THE SOLUTION
I created a minimalist, understated brochure which opens up through a concertina fold to reveal the content. The photography was carefully curated to be bright and airy, in order to communicate the purity of a gallery space. The neon coral accents punctuate the negative space and add detail to an otherwise minimalist brochure. The piece acts as both a marketing piece and a business card for St James's, one of London's most debonair districts.
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YEAR: 2018
CLIENT: THE CROWN ESTATE
TAGS: PRINT, LAYOUT, TYPOGRAPHY
