VISUAL IDENTITY - So Authentic
So Authentic is a brand of cosmetics based on natural products developed by Sophie Vergnat. The values that the company wishes to transmit are authenticity, handmade, organic and local.
Sophie Vergnat sells her soaps in shops specializing in organic products, or to more targeted audiences, such as hotels or guest houses, wellness professionals, etc.
The objective was to create a strong identity and to position the brand in a high-end market but also in that of organic and handmade crafts.
Interview Sophie Vergnat
Tayanne Pinto Artistic Director - Identity - Video
Manon Claudon Identity - Web
Félix Simoncelli Identity - Illustration
