SOW.
Ethically-sourced Casual Wear Brand for the Whole Family
Millennial parents aren’t necessarily activists when it comes to purchasing decisions, but they do buy with intention. The SOW. brand's consumers want to buy from a brand that does good so that they can feel good when buying from them and wearing their clothes. The SOW. brand name was chosen because sow means to plant a seed, and planting a seed, having to nurture it, and watching it grow, is much like the journey of starting and raising a family.
Designed as part of a student project to develop a private label brand for the South African online retailer; Superbalist. In collaboration with Masego Morgan and Cheylin Wertheim.
GIFS designed for the SOW. brand's Instagram account.
