I designed wine labels for the identity which I named: Sixth Sense Wines. The identity that I created has a unique story which is reflected throughout the bottle’s designs. The narrative behind the winery is inspired by a massive wine enthusiast, named Billy. He got into a horrible work accident, which resulted in him losing his taste and smell; however, he gained a sixth sense. The wine labels are inspired by types of sixth sense abilities, which also reflects the unique and fun flavours and aromas. The wines are aimed at new wine drinkers or aspirational wine drinkers. I wanted the wine bottles to look visually appealing and elegant even though the price range is at the lower end. I am happy with the way that the winery and wine labels turned out because they look like they could be placed in stores and they would have a good shelf presence.

These wine labels were for GRAP 3007 Professional Practice Studio at University of South Australia.